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MADE IN A CHILD'S MIND

ĀTO is an 'alterbasic' clothing brand created under the aegis of Saturday Art Class TM

We highlight the artwork,the unbridled creativity and imagination of India’s economically disempowered children..

WHAT IS ĀTO?

ĀTO is a Japanese word which means “All things that Art encompasses”. ĀTO handcrafts extremely adorable and comfortable ‘alterbasic’ wear inspired by the artwork of young, financially disempowered children. A brand designed to give back to and support the initiative by Saturday Art Class TM. ĀTO is meant to be a conversation starter and a way to mark your contribution to Saturday Art Class TM while you dress.

THE ĀTO CYCLE

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Saturday Art Class TM adopts schools

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Begins value based art classes

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ĀTO gives back to SArC

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Children get a safe place to express

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ĀTO wear is created

Children create artwork

HOW ARE YOU HELPING US?

ĀTO takes inspiration from the artwork of young, economically disempowered children to create super-comfortable alterbasic wear. By purchasing and wearing an ĀTO product, you become a part of our family and help spread the core message of Saturday Art Class TM. Each sale made helps contribute directly towards promoting the welfare and education of the children Saturday Art Class TM works with, by funding the Saturday Art Class TM programme.

WHO IS BEHIND ĀTO?

THE BIG LITTLE ĀTO ARTISTS

ĀTO at its very core is an attempt to represent the many muffled voices of the children at Saturday Art Class TM, who at a very early age have been deprived of their childhood due to their socially disempowered background. ĀTO is a way for Saturday Art Class TM to give the children (Our BIG little ĀTO artists) a platform to express themselves freely and bring forth to the world the issue of a missing childhood , inequity and inequality in education.
Our BIG little ĀTO artists are a happy bunch of extremely enthusiastic little wonders whose self-expression has surprised us all and whose talent we wish to showcase to the world through ĀTO. Their current favorite muses are a baby elephant (*pronounced elee-ey-phaant), the not-so-excited sun (monday sun) and every fascinating thing in their homes.

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